RSS

Driving The Past Into the Future

27 Feb

More captivating to me than any moment in last night’s enjoyable yet typical Oscars telecast is a commercial that preceded the show’s opening, one powerfully rich in historical presentation, striking a beautiful balance between the past and the present, while launching viewers into an exciting immediate future.

Seconds into the one-minute spot, I was riveted.  As the visual timeline unfolded, I watched closely in awe, smiling all the more.  By the end I was breathless, sold on the “breathtaking” item at hand.  To the advertising professionals who created this piece, I applaud a job beyond well done, thankful for yet another wonderful MBZ showcase I will enjoy watching again… and again.  This product indeed has a lifelong hold on me, after all.

History “drives” us into the future.  True as this can be in most aspects of life, it’s certainly a very powerful advertising principle, one that always works for me no doubt.  This said, the commercial is here for all you car lovers and Mercedes-Benz aficionados to enjoy as much as I do.

 
Leave a comment

Posted by on February 27, 2012 in And That's My Opinion, Cars, History, Mercedes-Benz

 

Tags: , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: